The Challenge: Cash Control users were struggling to manage their personal finances due to a lack of centralized card organization and an unintuitive interface. Collaborating with producer Oner and the development team, we focused on addressing these accessibility issues to improve the overall user experience.

About the research

Approach

1.User Interviews

• Objective: Understand user behaviors and expectations for managing personal finances.
• Findings: Users expressed a need for simpler ways to centralize their cards and categorize expenses.

2.Usability Testing

• Objective: Identify friction points in the existing interface.
• Findings: Users struggled with unclear navigation and inconsistent visual hierarchy, leading to frequent errors and frustration.

3.Behavioral Analysis

• Objective: Track interaction patterns to pinpoint inefficiencies.
• Findings: The lack of a cohesive design system and visual inconsistencies reduced task success rates and increased time on task.

Key Insights

• Users required a clear and centralized system for organizing their expenses and cards.
• Confusion in the visual interface negatively impacted user confidence and engagement.
• Sharing financial data needed to be straightforward and accessible.

My role

As a UX Designer, I was responsible for bridging research insights with practical design solutions. Key contributions included:

1.Style Guides & UI Kits

• Updated the style guides and UI kits to ensure consistency across visual components.
• Integrated new design elements that aligned with the updated functionality and enhanced usability.

2.Prototyping & Validation

• Created interactive prototypes to test and iterate on design concepts.
• Collaborated with the development team to validate that the proposed solutions were feasible and aligned with technical requirements.

3.User Testing Metrics

• Defined and tracked key UX metrics, including:
• Task Success Rate: Increased by 20% post-implementation.
• Time on Task: Reduced by 15% for critical user flows.
• Error Rate: Decreased by 30%, improving overall usability.

4.Cross-Functional Collaboration

• Partnered with stakeholders to ensure a seamless integration of usability and visual design improvements into the final product