• Work
    Cash Control
    UX/UI Design
    Info Money
    Mockup web wook workshop
    Burger King
    Rich Media Gaming
    Web Infinia Mobile
    Mockup web/ Developer
    Fit Shape
    UX/UI Design
    Web Festival Lazareto
    Mockup web/ Developer
    Paw Friendly
    UX/UI Design
    Burger King
    Rich Media Gaming
    About

    About me

    Hi, I’m Rodrigo – Product Designer & UX/UI Specialist

    I craft user-centered digital experiences, blending strategy, design, and front-end expertise to create intuitive and scalable products. With a background in Graphic Design & Multimedia Technology (Ceade Leonardo, Spain) and a Master’s in UX Design (Núcleo Digital), I specialize in user research, prototyping, and usability testing to drive impactful solutions.

    Experience & Impact

    🚀 Azerion – Led the design and development of interactive rich media ads, landing pages, and web interfaces, optimizing engagement and user experience. Collaborated with marketing and development teams to ensure seamless execution, leveraging tools like Celtra and Amazon Ads for campaign performance optimization.

    📊 Infinia Mobile – Designed and enhanced high-converting web pages, banners, and interactive content, improving speed, accessibility, and conversion rates. Specialized in WordPress development, optimizing site structure and UX for better performance.

    💡XP Investimentos – Focused on UX research, usability testing, and Design Sprints, refining the customer portal experience through data-driven insights. Led initiatives to improve user retention and engagement within financial platforms.

    Passionate about continuous learning and innovation, I stay ahead of design trends and development techniques to craft accessible, responsive, and intuitive digital products. My approach is data-driven, leveraging analytics and user insights to iterate and optimize every detail.

    Download CV

    About

    About me

    Hi, I’m Rodrigo – Product Designer & UX/UI Specialist

    I design user-centered digital experiences, blendingUX strategy design, and prototyping to create intuitive and scalable products. With a background in Graphic Design & Multimedia Technology (Ceade Leonardo, Spain) and a Master’s in UX Design (Núcleo Digital), I specialize in user research, usability testing, and data-driven insights to drive impactful solutions.

    Experience & Impact

    🚀 Azerion – Led the design and development of interactive digital experiences, including rich media ads, landing pages, and web interfaces. Improved engagement and usability by collaborating with marketing and development teams, leveraging tools like Celtra and Amazon Ads for campaign performance optimization.

    📊 Infinia Mobile – Designed and optimized high-converting web experiences, focusing on usability, accessibility, and conversion rates. Conducted UX research and A/B testing to enhance product performance and user experience.

    💡XP Investimentos – Led UX research, usability testing, and Design Sprints to refine the customer portal experience. Applied data-driven insights to enhance user retention and engagement in financial platforms.

    Passionate about continuous learning and innovation, I stay ahead of UX trends and behavioral design to create accessible, data-driven, and impactful digital products. My approach is centered on research, iteration, and user insights to optimize every touchpoint.

    Download CV

    Experience

    Product Designer & Front-end Developer

    Azerion - Barcelona, Spain

    Jan 2023 - Feb 2025

    • Conducted user research and A/B testing to refine digital experiences using Google Analytics, Hotjar, and Tag Manager.
    • Designed interactive rich media ads and optimized landing pages, improving conversion rates and mobile responsiveness.
    • Created wireframes and high-fidelity prototypes in Figma, Sketch, and Adobe XD, ensuring intuitive user flows.
    • Enhanced usability and accessibility (WCAG compliance) based on user feedback.
    • Utilized Celtra and Amazon Ads for dynamic ad creation and campaign optimization.
    • Delivered high-impact digital solutions by aligning UX research, prototyping, and testing with business goals and user needs.

    Product Designer & Front-end Developer

    Infinia Mobile -Madrid, Spain

    Jun 2018 - Dic 2022

    • Conducted usability and A/B testing, refining UX based on insights and behavioral data using Google Analytics, Tag Manager, and Hotjar.
    • Designed high-converting landing pages and web experiences using HTML, CSS, JavaScript, and Bootstrap, ensuring usability and mobile responsiveness.
    • Created interactive prototypes and rich media ads, boosting engagement with Figma, Sketch, Adobe XD, HTML5, and CSS3.
    • Applied SEO best practices to improve visibility and organic traffic.
    • Collaborated with development teams to implement front-end code and optimize performance.

    Product Designer & UX/UI Designer

    XP Investimentos -São Paulo, Brazil

    Apr 2017 - May 2018

    • Conducted user research, A/B testing, and performance analysis using Google Analytics, Tag Manager, and Hotjar to improve user retention and refine designs.
    • Created engaging banners and PowerPoint presentations for financial courses and investment funds, transforming complex market information into digestible, attractive content.
    • Video editing for promotional content and educational materials related to investment and financial markets.
    • Designed mobile-first, responsive layouts with a focus on UX/UI, improving conversion rates and user satisfaction.
    • Created interactive prototypes and wireframes in Figma and Adobe XD, iterating based on user feedback.
    • Managed the creation and update of web pages using WordPress, ensuring all content was up to date and aligned with brand guidelines.
    • Focused on improving the user experience and interface design of internal platforms and customer-facing websites.
    • Applied SEO strategies to increase organic traffic and optimized web pages for better performance. Collaborated with marketing and product teams to align designs with business goals and brand guidelines.

    UI Designer | Front-end Developer

    STB Student Travel Bureau -São Paulo, Brazil

    Sep 2016 - Apr 2017

    • Led the redesign of the website interface, focusing on usability and visual enhancements to create a seamless and engaging experience.
    • Improved navigation and layout using HTML, CSS, and JavaScript, resulting in a 20% increase in time spent on the site and a 15% decrease in bounce rates.
      Designed wireframes and UI prototypes in Figma and Sketch, ensuring a visually appealing and user-friendly design.
    • Implemented performance and responsive design improvements using CSS3 and media queries, optimizing the mobile experience across devices. Achieved a 25% improvement in mobile load times, boosting user satisfaction and retention through optimized mobile performance.
    • Developed interactive wireframes using Figma and Adobe XD to guide the development of new features, aligning with business goals and user needs.
    • Collaborated in an Agile environment, working closely with the development team to deliver iterative solutions and meet project goals efficiently.
    • Delivered key milestones ahead of schedule, reducing project turnaround time by 30% and ensuring timely delivery of high-quality design solutions.
    • By combining expertise in UX/UI design and front-end development with Agile methodologies, contributed to the successful redesign and optimization of the website, significantly improving user experience, engagement, and performance.

    Experience

    Product Designer & Web Designer

    Azerion - Barcelona, Spain

    Jan 2023 - Feb 2025

    • Conducted user research and A/B testing to refine digital experiences using Google Analytics, Hotjar, and Tag Manager.
    • Designed interactive rich media ads and optimized landing pages, improving conversion rates and mobile responsiveness.
    • Created wireframes and high-fidelity prototypes in Figma, Sketch, and Adobe XD, ensuring intuitive user flows.
    • Enhanced usability and accessibility (WCAG compliance) based on user feedback.
    • Utilized Celtra and Amazon Ads for dynamic ad creation and campaign optimization.
    • Delivered high-impact digital solutions by aligning UX research, prototyping, and testing with business goals and user needs.

    Product Designer & Web Designer

    Infinia Mobile -Madrid, Spain

    Jun 2018 - Dic 2022

    • Conducted usability and A/B testing, refining UX based on insights and behavioral data using Google Analytics, Tag Manager, and Hotjar.
    • Designed high-converting landing pages and web experiences using HTML, CSS, JavaScript, and Bootstrap, ensuring usability and mobile responsiveness.
    • Created interactive prototypes and rich media ads, boosting engagement with Figma, Sketch, Adobe XD, HTML5, and CSS3.
    • Applied SEO best practices to improve visibility and organic traffic.
    • Collaborated with development teams to implement front-end code and optimize performance.

    Product Designer & Web Designer

    XP Investimentos -São Paulo, Brazil

    Sep 2016 - Apr 2017

    • Conducted user research, A/B testing, and performance analysis using Google Analytics, Tag Manager, and Hotjar to improve user retention and refine designs.
    • Created engaging banners and PowerPoint presentations for financial courses and investment funds, transforming complex market information into digestible, attractive content.
    • Video editing for promotional content and educational materials related to investment and financial markets.
    • Designed mobile-first, responsive layouts with a focus on UX/UI, improving conversion rates and user satisfaction.
    • Created interactive prototypes and wireframes in Figma and Adobe XD, iterating based on user feedback.
    • Managed the creation and update of web pages using WordPress, ensuring all content was up to date and aligned with brand guidelines.
    • Focused on improving the user experience and interface design of internal platforms and customer-facing websites.
    • Applied SEO strategies to increase organic traffic and optimized web pages for better performance. Collaborated with marketing and product teams to align designs with business goals and brand guidelines.

    UI Designer | Front-end Developer

    STB Student Travel Bureau -São Paulo, Brazil

    Sep 2016 - Apr 2017

    • Led the redesign of the website interface, focusing on usability and visual enhancements to create a seamless and engaging experience.
    • Improved navigation and layout using HTML, CSS, and JavaScript, resulting in a 20% increase in time spent on the site and a 15% decrease in bounce rates.
      Designed wireframes and UI prototypes in Figma and Sketch, ensuring a visually appealing and user-friendly design.
    • Implemented performance and responsive design improvements using CSS3 and media queries, optimizing the mobile experience across devices. Achieved a 25% improvement in mobile load times, boosting user satisfaction and retention through optimized mobile performance.
    • Developed interactive wireframes using Figma and Adobe XD to guide the development of new features, aligning with business goals and user needs.
    • Collaborated in an Agile environment, working closely with the development team to deliver iterative solutions and meet project goals efficiently.
    • Delivered key milestones ahead of schedule, reducing project turnaround time by 30% and ensuring timely delivery of high-quality design solutions.
    • By combining expertise in UX/UI design and front-end development with Agile methodologies, contributed to the successful redesign and optimization of the website, significantly improving user experience, engagement, and performance.

    Key Knowledge

    Front-end Development & Web Technologies
    Rich Media & Interactive Content
    Analytics & Optimization
    Agile & Product Development
    UX/UI Design & Research

    Tools

    Figma, Sketch, Adobe XD → Wireframing, Prototyping & Design Systems
    Adobe Illustrator & Photoshop → UI Design, Iconography & Visual Assets
    After Effects & Premiere → Motion Design & Video Editing
    Celtra & Amazon Ads → Rich Media, Interactive Banners & Ads
    HTML, CSS (SASS), JavaScript → Front-end Development & UI Implementation
    Bootstrap → Responsive UI Components & Grid Systems
    WordPress → Custom Themes & Website Development
    Webpack, NPM → Module Bundling & Package Management
    Google Analytics & Hotjar → User Behavior & Performance Analysis
    Google Tag Manager → Event Tracking & Data Collection
    A/B Testing Tools → Conversion Rate Optimization
    Notion, Jira, Trello → Agile Workflows & Task Management
    Slack, Microsoft Teams → Team Communication
    Git, GitLab → Version Control & Collaborative Development
    Let´s Work Together With Me
    Barcelona Spain

    Say Hi !